HELLO, MY NAME IS

Harshad
Katharotiya

About Me

WHO AM I

I am very familiar with the work culture of IT professionals. I didn’t just rely on my technical skills to deliver my projects, I see my ability to work coherently with all levels of employees a key to my success. Dedicated and self-driven person. I enjoy challenging tasks and looking for opportunities to show my technical abilities, growth mindset and problem-solving skills. Patience and Perseverance have enabled my endeavors to solve complex problems and contribute meaningfully to organizations I work with.

Education

LEARNING

Master in Economics and Entrepreneurship

University of Cassino and Southern Lazio - Italy

September 2020 – March 2024

Specialized training in economics, business administration, statistics, and law
Emphasis on fostering entrepreneurial culture and skills
Focus on developing innovative business ideas with social and sustainability impact
Includes practical training in business plan writing and market analysis

Bachelor of Computer Application

Gujarat University - India

June 2012 – March 2016

Programming languages PHP and Python
Experienced in DBMS, SQL and operating systems like Windows and Linux
Knowledgeable in computer networks and security measures
Skilled in software development methodologies
Proficiency in web development technologies such as HTML, CSS, and JavaScript

Experience

INVOLVEMENT

Web Marketing Technician

Endoacustica Europe S.R.L. - Italy

June 2024 – Present

Manage and maintain PHP and WordPress websites for optimal performance and functionality.
Conduct comprehensive site audits to identify and resolve technical issues.
Perform On-page, Off-page, and Technical SEO to improve search engine rankings.
Utilize tools like Google Analytics and Google Search Console (Webmaster) for website performance tracking and analysis.
Create and optimize product pages for enhanced user experience and conversion.
Conduct in-depth keyword research to align content with target audience searches.
Perform competitor analysis to identify opportunities and improve strategic positioning.

WordPress Developer and Marketing (Internship)

Impact Circles - Germany

September 2023 – December 2023

Design brand identities and brand collateral, and evolve brand expression; by using the existing direction and materials and build on them.
Create multi-media narratives that tell engaging stories of a team, project, or deliverable, with the audience and communication objective in mind.
Assist and contribute in a range of projects aimed to illustrate research and development through simple and creative visualizations.
Drive collaboration with marketing strategy, and editorial teams to align from the design purpose to the execution roadmap.
Assist in building/coding out WordPress [Project Work: YouGo Project].

Website Development and Digital Marketing

A to Z Infosys - India

August 2017 – June 2020

WordPress website development [Viper PC] and internal CMS system.
Google Analytics and Tag Manager, Social Media
Keyword analysis using SEO tools (Moz, SEMrush, Ahrefs, etc.)
Google Ads (Search, Display, Shopping, Video, Performance Max ) and Meta Ads (Facebook and Instagram)
Managed Google and Meta Ads campaigns resulting in a 30% increase in click-through rates and a 25% decrease in cost per acquisition.

Harshad Katharotiya